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An Overview of Wine - The Drink of Gods



Wine has been called the drink of the gods. This may be debatable, but it has definitely been the drink of the ages. Here is an overview of wine you can sip on.


An Overview of Wine - The Drink of Gods


Wine is one of the oldest drinks known to mankind. Although historians may not be entirely sure that this is how the fermentation of wine started, an overview of the history of wine is full of interesting tidbits.


Made of fermented grape juice, wine is an alcoholic beverage that is both made and drunk in many parts of the world. The history of wine starts over 5000 years ago. It was said to have been discovered when grapes were left for too long in amphorae or earthenware jugs. These grapes somehow became tainted with wild yeast, which caused the grapes to ferment. Some courageous individual took a drink and realized the fermentation process had produced something that would be come known as wine.


There are several different basic types of wine. The most basic breakdown is red wine and white wine. When the grapes that make these varieties of wine are combined, a rose or blush wine can be created. If the wine is allowed to ferment in a way that produces carbon dioxide bubbles, it becomes a sparkling wine. If the sparkling wine comes from a particular region in France called Champagne, it is known as Champagne. There are also fortified wines - these wines are also fermented from grapes, but additional amounts of alcohol from other sources are added to the wine to raise its alcohol content. An example of a fortified wine is brandy.


Making wine is not an easy process - the fermentation of a really good wine may take years or even decades to complete. The type of oak barrel that wine is typically fermented in is also the result of a difficult process. Out of the 400 species of oak that grow on Earth, only 20 species are used in oak barrels for winemaking. Of those 20 species, only 5 percent of the wood taken from these trees is deemed good enough to be made into wine barrels.


The amount of grapes needed to produce quality wine is another of the many mind boggling wine tidbits known. Generally, it takes four clusters or 300 grapes to produce just one bottle of wine. Since there are only about 40 clusters of grapes produced on a grapevine per year, this means that each vine is only capable of making 10 bottles of wine. Given this fact, it is pretty amazing that wine is as cheap as we find it.


As you can see, wine is a not a simple fermentation process. The next time you drink a glass of your favorite chardonnay, think about the difficult journey that it made from grape to bottle.

About the Author


Xavier Moldini is with WineriesforYou.com - a directory of wineries.

A synopsis on Wine Prints.

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For many people starting out, it can be a very difficult and oftentimes overwhelming experience picking out the perfect wine rack. While there are man...


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1:58 PM

The matter on Wine Coolers written here has been written in such a way that it facilitates easy memorization. This memorized matter can later be used.

A Featured Wine Coolers Article

Successful Public Relations for Wineries: Part 1



Ah, the wine business...it sounds so romantic. Beautiful, intelligent, highly-evolved men and women, living in paradise, sipping Albari?o and noshing on amuse bouche eagerly prepared by three-star chefs. Truth is, the wine business is tougher than road kill and more confusing than the third Matrix movie.


Gone are the days when Dr. Howard, Dr. Fine and Dr. Howard could plant 10 acres of whatever-the-nursery-gave-them on the family spread, make a few hundred cases of "winemakers reserve" and have restaurants, retailers and rabid collectors lining up for allocations. Nowadays, the competition for the consumer's short attention span is as intense as an over-extracted, old vine, Petite Sirah from a low yielding, mountain vineyard. Wineries are screaming "Look at me! Look at me!" Customers are rolling their eyes and stifling yawns. They're also patting their heads and rubbing their stomachs, but that's another story.


So how's a winery supposed to succeed in today's globally warmed business climate. Making great wines is a good start. A fistful of 94's from the top wine publications puts a little giddy up in everybody's hitch. But even high scores are no guarantee for success if a winery doesn't have a solid public relations strategy to spread the word among gatekeepers and consumers.


What are the keys to a successful public relations strategy you ask? Good messaging and good communications. To thrive nowadays wineries must develop persuasive messaging that rings true with gatekeepers and consumers and effective communications programs to deliver that messaging to the various target audiences. One false step and you're back in Michigan picking up balls at the driving range.


So how does a winery go about developing their messaging and communications? Here are my Top 11 Requisites for a Successful PR Campaign:


1. Set Clear Goals


2. Identify Key Messaging Points


3. Create Support Materials that reflect Key Messaging Points


4. Write Storylines and Pitch Letter


5. Develop Media Database


6. Establish Samples Program


7. Monitor Editorial Calendars


8. Schedule Media Presentations & Tours


9. Disseminate Articles and Mentions to Trade and Consumers


10. Continually Develop New Hooks and Storylines


11. Be Different



Over the next few months we will explore each of these bullet points in a way that they have never been explored before. When finished you will know everything there is to know about designing and implementing a successful PR campaign for your winery.



About the Author


Mike Lynch is a founding partner of Big Bang Communications, a PR/marketing company devoted to the wine industry. His articles and short stories have appeared in Wine & Spirits, Wine Enthusiast, and Wine Spectator. Mike also co-authored the LynchBob cartoons with famed illustrator/designer Bob Johnson. He can be reached at mike@bigbangcommunications.com.

Short Review on Wine Coolers

Successful Public Relations for Wineries: Part 1


Ah, the wine business...it sounds so romantic. Beautiful, intelligent, highly-evolved men and women, living in paradise, sipping Albari?o and noshing ...


Click Here to Read More About Wine ...

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