11:51 PM

Monday 07/07/08 - Beer Basket

Today's Beer Basket Article

Great Coffee Is Like Fine Wine

To the true coffee connoisseur, the beans, roast and resulting aromas and flavors are not unlike fine wine. Rich, rewarding and full of flavor, good brews are meant to be savored, enjoyed and taken in.

To drink too fast or too slow without enjoying the bouquet and the richness of flavor would be a breach of etiquette. To this type of coffee drinker, a coffee bean isn't ready for the grinder until it's been roasted to its absolute perfection. Whether a subtle light roast or a robust dark, the expertise of the roaster at flavoring the bean is crucial for a good cup of coffee.

But, for the rest of the world, coffee is coffee. Despite this, people know the brands, the flavors and the mixes they like. Whether it's X name brand from the can or Y type of beans, freshly roasted and ground, the type and style of coffee people like has become highly personalized.

With literally hundreds of choices of brands, flavors, roasts and additives, it's no wonder coffee has become a very personalized venture. Served warm, hot and even iced with a milkshake twist, there's a coffee to match just about every type of taste.

Some of the most popular coffees on the market today include:

* Regular American light roast. This subtle flavored creation is the mainstay of most American drinkers. Less bold than its European counterparts, the key to this flavor is a quick roasting time.
* Dark. Whether medium or full-dark in roasting, these varieties are stronger and bolder than the American blends. They are kept in the roaster longer to ensure a richer flavor is released from the beans. Espresso dark, however, is kept in the longest right to the point of burn.
* Iced. This confection can be full flavored coffee or mixed with ice cream, cream, sugar and more. A treat touted by restaurants ranging from fast-food joints to coffeehouses and beyond, iced coffee is a big sensation on the market now.
* Flavored coffee. Infused with the aromas of other flavors right after the roasting phases, these beans take on an array of flavors. They can include fruit flavors, nuts, chocolate, vanilla and more. The sky's almost the limit here when it comes to choices.

Whether you like a plain old cup of coffee with a little bit of cream or straight up dark roast black with no sugar, if you're a coffee lover, there's little doubt you like it your way. Coffee drinkers are found the world over and this "club" is responsible for making the bean the world's second largest commodity.

About the Author

Paul Duxbury writes extensively on Coffee. You can read more of his articles at Gourmet Coffee

A synopsis on Beer Basket.

Great Coffee Is Like Fine Wine

To the true coffee connoisseur, the beans, roast and resulting aromas and flavors are not unlike fine wine. Rich, rewarding and full of flavor, good b...

Click Here to Read More About Wine ...

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4:10 AM

July 2008 - Gift Ideas

The Best Articles on Gift Ideas

Restaurant Wine List Review - Wine Taste, Why Keep It a Secret?

We?re your customers. That?s right, we pay your bills ? so listen up. Why can?t we understand your wine list? We know what we like, but your wine list doesn?t give us a clue. Ok, so we?re not wine knowledgeable, don?t hate us because we?d still like some wine that we?ll enjoy. We really like wine, especially with a good meal. But we don?t want to study the stuff so we can understand your wine list and know how a wine will taste.

Count these up: 1) County of Origin, 2) Producer, 3) Vintage date, 4) Appellation, 5) Variety of Grape, 6) Vineyard, and 7) season the grapes were picked (Ice Wine, Late Harvest, etc.). That?s right, seven items of information must be catalogued and understood to give us a chance at knowing what a wine tastes like when reading your traditional wine list. Keep six of these, change the seventh, and all bets are off on how the wine will taste. We get as confused as a blind dog in a meat house.

If you hear a lot of us saying, ?Just give me a glass of your house white,? you have a wine list problem. Hey, we?re not too cheap to buy a bottle of wine; we just don?t want to make a sizeable investment in a bottle we may not like. So why keep us in the dark, trying to decipher your wine list code? Why not tell us how the wine tastes, and we?ll pop for a bottle or two.

Expensive restaurants once solved this problem with a sommelier whose job it was to discern our taste preference, analyze the menu we?ve ordered, and recommend a wine we would enjoy with our meal. There are precious few qualified sommeliers around these days, especially in affordable restaurants. When your wait staff recommends, it?s usually wines they like.

The only thing worse than a traditional wine list is one with ?winese? puffery descriptions.
Example: ?This wine has hints of dark tree fruit, root vegetable, autumn leaves, pears, berries and vanilla, with a strong finish of cigar box.? Amazing! Do you have something that tastes like wine?

In January of 1980, Grey Moss Inn in Grey Forrest, Texas, implemented the ?Customer Friendly Wine List.? Customers could order wines by the way they taste for the first time ever. The wine list was divided into categories:

1) Slightly Sweet, 2) Light, Soft, 3) Light, Crisp, Fruity, 3) Fuller, Rounded, Dry,
4) Elegance, Finesse, 5) Robust, Complex, Full Flavored 6) After Dinner Sweet

Red, white and rose wines all appeared in most categories. Some wines like Chardonnay and Cabernet Sauvignon appeared under as many as three categories. As customers, we knew that by staying within a category we could be experimental ordering wine and still enjoy our selection.

Jill Goolden published the book, The Taste of Wine, around 1990 , and about a decade later Fiona Beckett published Wines by Style. The thesis of these books is to classify wine by how it tastes, rather than the seven criteria above. These books led to a rash of wine lists offering up their contents by taste profile ? but these glimmering lights seem to be flickering out.

If you lack the confidence to develop a wine list for your restaurant that lets us order wines by the way they taste, hire a qualified wine consultant, or work closely with your vendors to achieve your goal. Then watch your wines sales grow from glasses to bottles, as we feel comfortable ordering from your list.

Bill Stephens writes the syndicated column http://www.heyrestaurantguy.com . His 35 year career in food service includes restaurateur, caterer, food and wine columnist for Harte-Hanks, Murdoch and Hearst Newspapers, food and wine magazine journalist, and he consults for restaurants with Bill Stephens Associates http://www.billstephensassociates.com

A synopsis on Gift Ideas.

Restaurant Wine List Review - Wine Taste, Why Keep It a Secret?

We?re your customers. That?s right, we pay your bills ? so listen up. Why can?t we understand your wine list? We know what we like, but your wine list...

Click Here to Read More About Wine ...

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